If you’re an E-commerce brand, and you do any email marketing – I guarantee you’re leaving as much as 75% of your profits on the table every time you send an email.
For the last 12 years I’ve been using direct mail to sell physical and digital products. Now I help e-commerce store owners like you unlock the revenue they’re leaving behind with email.
I promise, it’s easier than you think…
In fact, if you want to do it yourself, there are just a few things to make it work;
- A steady flow of new customers
- An existing promo that works
- A couple grand to put toward testing
If you’ve got those covered, here are the 3 steps to unlocking hidden revenue;
STEP 1: Export your buyers list as a CSV and upload it to a data append service like datazapp.com to have it cleaned/updated. Ask for the NCOA service (NCOA stands for National Change of Address. It will make sure your mailing list is up to date.)
STEP 2: Create a postcard that looks as close to your existing proven emails as possible.
For e-comm that usually means an eye-catching picture, a short description, maybe a discount code, and a call to action that takes them to the next step.
(Pro-Tip: QR codes work best. They offer great tracking, can be pointed to whatever landing page you want, and are typo-proof.)
STEP 3: Mail 1,000-5,000 postcards at a time using ‘first-class’ or ‘first-class pre-sort’. My go-to online print and mail vendor is PrintPlace.com.
(Pro-Tip: Best day to mail is Friday as long as there is no mail holiday on Monday.)
Response should start on Tuesday and peak by the end of the week. Half your response will come in the first week with the other half spread over the next 3 weeks.
STEP 4: Measure, split test, and repeat.
The longest mail campaign my colleagues have done like this worked for 6+ years WITHOUT ANY CHANGES TO THE CREATIVE. Try that with digital ads!
Here’s why this works so well; Direct mail is making a strong comeback and we’re seeing numbers in some verticals we haven’t seen since the 90’s.
If you have an existing email offer that’s already working, think about this:
You’re likely getting 25% open rates at best. Imagine the other 75% opened, what would your conversion rate be then?
Postcards have a 100% open rate.
It only costs around $500-600 per thousand to mail postcards.
If you get the same conversions you do now on the other 75% of your list who are never seeing your promos, the numbers become a no-brainer.
Try it. I bet you’ll find a ‘new’ revenue source that’s been hiding in plain sight.
If this all sounds great, but you don’t have the bandwidth to manage it yourself, or you’d love to have a dedicated professional do all this for you, I can do it for you. All you have to do is click the button on this page and book a no-obligation discovery call.
My favorite clients right now are e-comm stores with an AOV of $150 or more, and who are generating at least 50 sales a day.
If you’re ready to crank up your revenue and you’d like a ‘hands-off solution’ – Book a call now.
Talk soon,
Mihai Vlaicov
Did You Know...
The Average ROI...
The average return on investment for direct mail is $4.09 for every $1.27 spent. (Global News Wire)
U.S. Advertisers...
U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300 percent return. (Smallbiztrends)
73% of Consumers...
73% of American consumers prefer being contacted by brands via mail because they can read it at their own convenience. (Small Biz Genius)